EARTH & WHEAT PRIVACY NOTICE (UK)
Last Updated: [July 2026]
1. Introduction
This Privacy Notice explains how Signature Flatbreads Ltd trading as Earth & Wheat ("Earth & Wheat", "we", "us" or "our") collects, uses, stores and protects personal data when you visit our website, create an account, place an order, subscribe to our services, communicate with us, or otherwise interact with us.
We are committed to handling personal data fairly, lawfully and transparently. This Privacy Notice explains what personal data we collect, the reasons we collect it, how we use it, who we share it with, how long we keep it and the rights you have in relation to your personal data.
This Privacy Notice should be read alongside our Terms and Conditions and Cookie Policy.
2. Who We Are
Signature Flatbreads Ltd trading as Earth & Wheat is the data controller responsible for your personal data.
Signature Flatbreads Ltd is registered in England and Wales under company number 09358440.
If you have any questions about this Privacy Notice or about how we use your personal data, you can contact us at:
Email: hello@earthandwheat.com Tel :+44 (0) 1582 671611
Where required, requests relating to your personal data may also be submitted through the contact facilities available on our website.
3. The Personal Data We Collect
The personal data we collect will depend on how you interact with us.
When you create an account, place an order or subscribe to our services, we may collect your name, billing address, delivery address, email address, telephone number and account login details.
When you purchase products or subscribe to our services, we collect information relating to your orders, subscription arrangements, delivery preferences, customer service interactions, refunds, credits and communications with us.
Where you contact us by email, contact form, social media or other communication channels, we may collect information contained within your correspondence, including any documents, photographs or other material you choose to provide.
When you visit our website, we automatically collect certain technical information. This may include your IP address, browser type, device information, operating system, browsing activity, website usage information, referring websites and information collected through cookies and similar technologies.
Where you participate in surveys, competitions, promotions or marketing activities, we may collect information relevant to the promotion or service being offered.
We do not intentionally collect special category personal data through our website. Customers should avoid providing sensitive personal information unless it is necessary to resolve a specific issue and we have requested it.
4. How We Collect Personal Data
We collect personal data directly from you when you create an account, place an order, subscribe to a service, contact us, enter a competition, complete a survey, sign up to receive communications or otherwise interact with our website.
We collect technical information automatically through cookies, website analytics tools, server logs and other technologies that help us operate and improve our website.
We may also receive information from carefully selected third parties where necessary to fulfil our services. This may include payment providers, delivery partners, fraud prevention providers and technology suppliers that support our business operations.
5. How We Use Your Personal Data
We use your personal data primarily to provide the products and services you have requested from us.
This includes creating and managing customer accounts, processing orders, administering subscriptions, taking payment, arranging deliveries and communicating with you regarding your purchases.
We use personal data to provide customer support, respond to enquiries, investigate complaints, process refunds and maintain records of our interactions with customers.
Your information is also used to manage and operate our website, maintain security, monitor performance, troubleshoot technical issues and improve the customer experience.
Where appropriate, we may use personal data to detect and prevent fraud, protect our systems, recover debt, enforce our legal rights and protect the interests of our customers and business.
We may use information about your purchases and interactions with us to better understand customer preferences, improve our products, develop new services and enhance the operation of the website.
Where permitted, we may contact you with information about our products, services, promotions and offers. You can unsubscribe from marketing communications at any time.
We may also process personal data where necessary to comply with legal or regulatory requirements, including accounting, taxation, consumer protection, food safety and other obligations that apply to our business.
6. Our Legal Basis for Using Personal Data
We process personal data because it is necessary to perform our contract with you. This includes processing orders, managing subscriptions, taking payment, arranging delivery and providing customer support.
We also process personal data where necessary to comply with legal obligations placed upon us.
In certain circumstances, we process personal data because it is necessary for our legitimate business interests. This includes maintaining and improving our website, securing our systems, understanding customer behaviour, preventing fraud, managing disputes and operating our business effectively.
Where we rely on your consent, such as for certain marketing activities or non-essential cookies, you are free to withdraw that consent at any time.
7. Payment and Subscription Information
Payments made through our website are processed securely by third-party payment providers.
Where you subscribe to our recurring services, payment information may be securely stored by our payment provider to facilitate future subscription payments.
Earth & Wheat does not have access to your complete debit or credit card details.
We receive limited payment-related information necessary to confirm whether a payment has been successful, administer subscriptions, deal with failed payments and maintain accurate financial records.
8. Delivery Information
To fulfil your orders, we use personal data including your name, delivery address, telephone number and delivery instructions.
We share this information with our delivery and logistics partners where necessary to arrange and complete delivery of your order.
Where you provide instructions regarding safe places, alternative delivery arrangements or similar preferences, we use that information solely for the purpose of facilitating delivery.
We may also use delivery-related information to investigate delivery queries, resolve complaints and deal with requests for refunds, replacements or compensation.
9. Who We Share Personal Data With
We only share personal data where it is necessary to provide our services, comply with legal obligations or operate our business effectively.
We may share personal data with payment providers, courier and delivery companies, website hosting providers, cloud service providers, technology suppliers, customer support systems, fraud prevention providers and professional advisers.
Where necessary, we may also share information with insurers, auditors, legal advisers, regulators, law enforcement agencies, courts or other public authorities.
Any organisation processing personal data on our behalf is required to handle that information securely and only for authorised purposes.
We do not sell personal data to third parties.
10. International Transfers
Some of the service providers we use may process personal data outside the United Kingdom.
Where personal data is transferred internationally, we take appropriate measures to ensure that it remains protected and processed in accordance with applicable data protection laws.
11. How Long We Keep Personal Data
We retain personal data only for as long as reasonably necessary for the purposes for which it was collected.
The length of time information is retained will depend on the nature of the data, the purpose for which it is used, our legal obligations and our legitimate business requirements.
For example, we may retain information relating to orders, accounting records and subscriptions for a period necessary to comply with financial, tax and regulatory requirements.
Where personal data is no longer required, it will be securely deleted, anonymised or otherwise disposed of.
12. Marketing Communications
Where you have agreed to receive marketing communications, or where we are otherwise permitted to do so, we may send you information about our products, services, promotions and special offers.
You may unsubscribe from marketing communications at any time by using the unsubscribe link contained in our emails or by contacting us directly.
Choosing not to receive marketing communications will not prevent us from contacting you regarding orders, subscriptions, deliveries, account administration or other service-related matters.
13. Cookies and Similar Technologies
Our website uses cookies and similar technologies to operate effectively and improve your experience.
Some cookies are necessary for the website to function correctly, including those that enable account login, shopping basket functionality and security features.
Other cookies help us understand how visitors use our website and enable us to improve performance, functionality and user experience.
Where cookies are not strictly necessary, you will be given the opportunity to choose whether to accept them through our cookie management controls.
Further information about how we use cookies is available in our Cookie Policy.
14. Your Rights
You have a number of rights in relation to your personal data.
These include the right to request access to the personal data we hold about you, the right to ask us to correct inaccurate information, the right to request deletion of your personal data in certain circumstances, the right to object to processing and the right to request restriction of processing.
Where technically feasible and legally applicable, you may also have the right to request the transfer of your personal data to another organisation.
If you wish to exercise any of your rights, you should contact us using the details contained within this Privacy Notice. We may need to verify your identity before responding to your request.
15. Security
We take appropriate technical and organisational measures to protect personal data against unauthorised access, misuse, loss, destruction or disclosure.
Whilst we take information security seriously, no website or electronic transmission can ever be guaranteed to be completely secure. You should therefore take appropriate precautions when using the internet and when sharing information online.
16. Complaints
If you have concerns about how we use your personal data, we encourage you to contact us first so that we have the opportunity to address your concerns.
You also have the right to make a complaint to the Information Commissioner's Office if you believe that your personal data has been handled unlawfully.
17. Children's Information
Our website and services are intended for adults.
We do not knowingly collect personal data from children under the age of 13. If we become aware that personal information relating to a child under 13 has been provided to us without appropriate authority, we will take reasonable steps to delete that information.
18. Changes to this Privacy Notice
We may update this Privacy Notice from time to time to reflect changes in our business, legal requirements, technology or the way in which we process personal data.
The most recent version of this Privacy Notice will always be published on our website and will take effect from the date of publication.