SUSTAINABILITY
Our Mission is to Reduce Food Waste
By choosing Earth & Wheat, you support a mission that values and rescues imperfect but perfectly good food, contributing to a more sustainable food system and reducing the environmental impact of food waste.
- Each box saves 2.9kg of greenhouse gas emissions from entering our atmosphere
- Each of our rescue warriors have saved 306kg of CO2eq entering the atmosphere
Fighting Food Waste
Every year, tonnes of good food go to waste just for being 'wonky' or surplus.
Join Earth & Wheat in fighting food waste and see the difference rescued food can make.
480,000
kg of CO2eq emissions saved¹
7m+
litres of water saved By preventing waste²
600+
tonnes of rescued food from sales³
300K+
Meals donated⁴
¹ (Based on research from The International Journal of Life Cycle Assessment, 16(4), 351-365. ) ² For every kilogram of bread rescued, for example, you save over 12 litres of fresh water from going to waste. Poore & Nemecek, 2018, Science. Note: data for Europe only.. ³ (Since Earth & Wheat began.) ⁴ (Since Earth & Wheat began.)
WHY IS FOOD WASTED?
Every year, millions of tonnes of fruit, vegetables, and bread are thrown away before they’ve even started their journey to your plate.
This may be because they don’t fit the shop's strict appearance standards, or simply because they were overproduced. Not only does this mean that we’re not able to enjoy the delicious food, but it also means that the time, energy, and water that was used to grow plants or bake bread was a complete waste.
If, like us, you don’t believe that good quality food should be wasted, then join the revolution with Earth & Wheat.
The Journey So Far
From saving our first crumpet to delivering millions of rescued goods, here’s how our fight against food waste began — and where it’s headed.
2021
OUR JOURNEY BEGAN
In 2021, we launched the world’s first wonky bread subscription box in the UK—delivering over 10,000 boxes in just our first four weeks!
2022
BAKERY INDUSTRY AWARDS
In 2022, our commitment to sustainability was recognised across the food industry when we were awarded 'Sustainability Initiative of the Year.
2023
FIGHTING FOOD POVERTY
By 2023, we proudly surpassed 250,000 meals donated—delivering on our pledge to help combat food poverty and make a meaningful difference in our communities.
2024
CRAFTING CHANGE
In 2024, we kicked off product development using upcycled ingredients—marking a bold step in our sustainability journey. We expanded our team and began crafting innovative new products, including our very own IPA Naan Beer! Cheers!
2025
Fighting waste, one box at a time
We’ve kept the wonky wheels turning, rescuing perfectly imperfect breads and delivering them straight to doorsteps across the UK. Same mission, more impact — less waste, more taste, and a growing community backing better bread and our mission to reduce waste.
What our customers are saying
Plainly fabulous products and service
"Ecologically sound principles and totally sustainable outcomes. Huge thankyou. Would thoroughly recommend."
Great idea no waste delicious goodies
"Delicious well priced and no food waste."
You have to give it a go!
"Good selection and very tasty produce. Froze some and have since defrosted some and produce still delicious. Price wise it was good value for money too."
